The Three ‘W’s of Investment & Life

 

Why, What & When.

These are the major questions that one has to cater to have a comfortable life style.

 

Why should a person invest?

The main reason to invest in any instrument/security is to ensure that in case of need the investment fulfills the requirement of the Hour.

 

What is it that a person looks for in an investment?

• SAFE  & SECURE – Invest in instruments that are safe and secure
• ROI – Invest in instruments that have and give a decent return on               

           investment

• LIQUIDITY – Invest in instruments that help in emergencies
• UTILITY -  Invest in instruments that fulfill standby your side in the   

                  hour of requirement

• OBJECTIVE - provide financial security

 

 

 When does the person reap the benefits of the investment?

At the time of emergency/ need or on maturity.